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Why Does Kinfolk Make Perfume?
Kinfolk makes one of the most beautiful and influential magazines in the world. And we intend to continue doing so — better than ever. But the magazine was never the end goal. It was the first expression of a bigger idea.
A question: How do we live well? For fifteen years, we explored that question through print. Now we're exploring it through rituals.
- Print → Rituals
- Stories → Behaviors
- Content → Cadence
- Media → Lived Experience
- Consumption → Participation
Fragrance is one expression of that journey. Not because we wanted to make perfume. Because scent is one of the most powerful rituals in everyday life.
- A way to create atmosphere.
- Mark a moment.
- Hold a memory.
- Bring meaning to the everyday.
That is the kind of perfume Kinfolk makes. Not perfume as a product. Perfume as a ritual.
Kinfolk Notes is the first expression of this next chapter. Not the destination. The beginning. Because the question remains the same today as it was in 2011: How do we live well? Everything we create is an attempt to find out. To be continued.
Try a ritual today.
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